Search is changing from Google to AI. AI-generated search uses large language models to answer patient questions directly, rather than listing websites like traditional Google search.

Digital patient journeys are rapidly shifting from a competitive advantage to being an industry standard covering everything from new patient onboarding and pre-visit preparation to post-visit follow-ups, payment reminders, and recalls. For independent practices, this shift is transformational.

According to the Society of Women Engineers’ 2025 Global STEM Workplace report, women make up only 28.2% of the global STEM workforce despite representing roughly half of the overall workforce in many countries (National Girls Collaborative Project).

Technology changes over time. Awhile back, a Google search gave you pages of results while ads were mostly tucked away on the right. When you searched for “Australia,” you got exactly that - straightforward information about Australia.

AI will assist doctors in diagnosing diseases, help personalize treatments and predict patient outcomes. It will automate repetitive tasks, enhance productivity, and improve decision-making through data analysis. Ultimately, AI is positioned to enhance human capabilities, save time and reduces errors.

Practice Automation, Patient Communication, and Marketing trends for independent medical and veterinary practices.