How Smile HQ Generated New Orthodontic Appointments with AutoRemind Mass Messaging

How Smile HQ Generated New Orthodontic Appointments with AutoRemind Mass Messaging

Smile HQ in Washington, DC wanted to promote orthodontic services to its patient base. The team organized an Open House together with its sister company Elite Ortho and partnered with AutoRemind to launch a coordinated, multi-touch patient outreach campaign.

Together, we created a branded engagement program consisting of four mass messages and a dedicated registration landing page. The campaign reached approximately 8,000 patients, building awareness of the event, driving attendance, and creating opportunities for new orthodontic consultations.

The Strategy: Targeted, Multi-Touch Outreach

Initially, Smile HQ’s objective was to engage patients who had been advised to consider orthodontic services and to invite them into a meaningful conversation with the Doctor. This group was reached through both emails and text messages. Because these patients were already better informed about orthodontic treatment, when we expanded the campaign to the wider audience we added more foundational education about the value of orthodontic care.

Creative That Captured Attention

Based on Smile HQ’s input, we created visually attractive messages designed to capture attention. Emails featured the Doctor as the sender — the most recognizable person for the recipients. To make the event more appealing, Smile HQ incorporated popular local food favorites, including donuts from The Donut Run and fried chicken from Honeymoon, and AutoRemind helped the team visualize and communicate it. The messages were set up as a 10-day drip campaign.

A Dedicated Registration Landing Page

To support the campaign, AutoRemind created a dedicated landing page that served as a central destination for event information and registration, including:

• Event details
• Date, time, and location information
• RSVP instructions
• Information about orthodontic services

The landing page simplified the registration process and improved the overall patient experience. The AutoRemind team used advanced AI tracking and analytics technology to understand how recipients consume the information on the page, helping to continually improve communication effectiveness.

What Made the Campaign Successful?

• Clear objectives and consistent messaging
• Creativity that captured attention
• Consistent branding across every touchpoint
• Visual storytelling that increased engagement
• A branded landing page for easy registration

The Bottom Line

By delivering a series of strategically spaced communications, Smile HQ generated patient interest and excitement, drove event awareness, and created opportunities for new consultations — resulting in 11 new consultations and 7 new high-value orthodontic treatments, along with a solid return on investment.

The campaign demonstrates how healthcare practices can use patient communication platforms not only for operational messaging but also as powerful marketing tools.