How genuine content beats mass-produced posts for practice growth

I believe that posting on social media should be more about engagement than quantity - a positive, informative digital footprint so new patients can find you. You need to look good online – a relatable and trustworthy practice to whom they can trust their own, family or pet’s wellbeing.

AutoRemind experience shows that over 80% of new patients come from word-of-mouth, but nearly all new patients would check your practice online before contacting you. They would look at your online reviews, your website and your social media.

Practices should focus more on nurturing relationships with existing clients and encouraging referrals, whether through thoughtful mass communication or authentic social media engagement. We notice is that genuine social posts from the doctor or another practice member are more relatable and get a lot more attention, while the high-volume, templated vendor posts often get very little.

Spend some of your marketing dollars to build locally focused, authentic, engaging tactics to get new clients. Of course, the desire to have a clear-cut blueprint for business growth is universal to all practices, but in reality, it isn’t so straight forward. What works for one practice won’t necessarily work for another. What works in pediatrics does not necessarily work in mental health or dermatology. What works in New York City won’t necessarily work in Montana, California or Nashville.

In summary, your marketing footprint—reviews, website, social media, events —should feel credible and personable. Rather than quantity, focus on creating meaningful content that reflects your practice’s values and strengths. Genuine engagement builds lasting patient relationships far more effectively than a mass of standardized posts.