Sending a survey to a new client is a great way to show that you're committed to providing the best possible experience and continuously improving your service. Surveys can be automatically sent based on appointment type, making each one relevant and personalized for the client. In this example, Quality Pet Care would like to learn more about their new clients' experiences, with a particular focus on how they first discovered the practice. This valuable feedback helps the team understand which marketing efforts are most effective while identifying opportunities to further enhance the client experience.