Two-way texting helps veterinary practices shift client communication from time-consuming phone calls to fast, convenient text conversations. As the technology has evolved, texting has become more advanced. Today, practices can send and receive images, use pre-defined message templates to respond faster, and take advantage of collaboration tools that allow team members to share and manage conversations with colleagues. This makes communication more efficient, keeps client interactions documented, reduces time spent on the phone, and ultimately helps practices deliver a higher level of client service.