Smile HQ uses a combination of email and text messages to keep patients informed throughout their appointment journey. Patients receive an initial reminder 30 days before their appointment, as many appointments are scheduled months in advance, and early notice from a patient makes it easier to refill the spot. As the appointment approaches, automated confirmation emails and text messages are sent at multiple intervals to encourage patients to confirm. Finally, patients receive reminders one day before and one hour before their appointment, helping reduce no-shows. Emails are branded Smile HQ, and you have complete flexibility in the message strategy design.